Student Organizations
Use of University Logos, Names, and Word Marks by Student Organizations
- For a guide on using the Wordmarks and Logos as a Student Organization, please refer to this pdf: Use of University Trademark Portfolio by RSO Policy 2023.
- For questions on UConn's brand standards, please email licensing@uconn.edu
Logo Usage Approval Form
When ordering any apparel or promotional items that use the UConn name, logos, or wordmarks, please fill out this form for approval:
Purchasing Apparel & Promotional Items
RSOs will purchase items through licensed vendors of the University.
- As of July 1, 2022, when using USG funds, RSOs must order through John Michael Associates (JMA) - 860-666-1414 x1115 | jay@jmalogos.com
- If the RSO is using their personal/club funds, an updated list of licensed vendors can be requested by emailing anna.milot@uconn.edu or licensing@uconn.edu.
Club Sports' teams are required to purchase uniforms and apparel through BSN Sports.
BSN Sports - kcannon@bsnsports.com
RSOs will purchase items manufactured by vendors who exercise appropriate corporate social responsibility. JMA, BSN, and all licensed vendors have been vetted and exercise appropriate corporate social responsibility.
- More information about the University's Corporate Social Responsibility initiative can be found here: http://www.csr.uconn.edu/.
Fundraisers
- All promotional and apparel items being sold as fundraiser must be purchased through JMA or a licensed vendor.
- All fundraisers should be conducted by taking orders first and then purchasing, not purchasing in bulk and selling.
Questions?
Questions regarding branding and apparel usage for Registered Student Organizations, please email anna.milot@uconn.edu or licensing@uconn.edu.