Custom Wordmarks
Level Two Wordmarks
School, Colleges, Regional Campuses Wordmarks, and UConn Health Clinicals
The University's schools, colleges, regional campuses, and UConn Health clinicals are the next tier in the UConn wordmark system. These wordmarks cannot be altered or replicated, but are available in a variety of color options. The protected area and minimum size requirements for established wordmarks are the same as those for the primary wordmark. Full sets of each level twol wordmark are available for download.
For information on usage, please visit wordmark and logo usages.
Level Three Wordmarks
For UConn entities that are not a school, college, regional campus, or UConn Health clinical, a level three wordmark is appropriate. These marks allows for one or two levels of information hierarchy, and is available in a variety of color options. The protected area and minimum size requirements for level three wordmarks are the same as those for the primary wordmark.
Department or group names used in level three wordmarks should not extend beyond the width of the primary wordmark; rather, longer names should wrap to multiple lines.
Departments may choose between their official office name or a shortened version for their level three wordmark. There are multiple options available for each level three wordmark. University Communications can provide guidance on layouts that best suits individual needs.
For information on usage, please visit wordmark and logo usages.
Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs.
Secondary Logos
Secondary logos are marks that are separate from the official UConn wordmark established and enforced by the University brand standards.
Secondary logos are only considered for entities that are not exclusively part of the University, including but not limited to consortiums, retail establishments, departmental initiatives, and externally-funded centers.
For UConn entities that do not fit fully into these specific categories, the UConn wordmark must be used as the primary identifying mark. Utilizing design elements such as fonts and colors in materials is recommended to showcase the individuality of programs.
Anniversaries, events, or campaigns can use badges to mark the event, but must not use the UConn wordmark as part of the graphic.
The development of all secondary logos is at the review and approval of University Communications.